MEDIA
Ideas, perspectives and stories shaping business.
KAPNAM's Media pillar is built to inform, engage and connect audiences with the developments, people and perspectives shaping business and society.
From industry developments and leadership perspectives to emerging trends, culture and the forces shaping markets, KAPNAM will create and curate stories around what matters, with relevance, clarity and a clear point of view.
INTRODUCING KAPNAM NOW
COMING SOON
KAPNAM NOW is the digital media destination being built within KAPNAM — bringing together real-time, social-first content across business, politics, economy, technology, lifestyle, entertainment, culture, sport and global happenings.
Built for how audiences discover and consume information today, KAPNAM NOW will combine timely stories, perspectives, conversations and visual content across multiple formats.
WHAT KAPNAM NOW WILL COVER
A WORLD OF STORIES
KAPNAM NOW will explore the people, ideas, developments and moments shaping the world around us.
BUSINESS
Companies, markets, industries, money and the forces shaping business.
POLITICS & PUBLIC AFFAIRS
Political developments, public policy, leadership and issues influencing society.
ECONOMY
Economic trends, developments and stories shaping how the world works.
TECHNOLOGY
AI, innovation, digital transformation and the technologies changing everyday life and business.
LEADERSHIP
People, ideas, decisions and perspectives from leaders and influential voices.
LIFESTYLE
The people, trends, choices and experiences influencing modern life.
ENTERTAINMENT
Film, television, music, personalities and the stories driving popular culture.
CULTURE
Ideas, movements, conversations and cultural moments shaping society.
SPORT
The people, performances, developments and stories capturing attention around the world.
GLOBAL HAPPENINGS
The events, moments and developments making news across India and the world.
HOW WE TELL THE STORY
CONTENT, IN THE FORMATS PEOPLE CONSUME
KAPNAM NOW will use a mix of editorial and digital-first formats to tell stories with speed, context and visual appeal.
ARTICLES & FEATURES
Stories, explainers, analysis and perspectives.
NEWS & UPDATES
Timely coverage of developments and stories that matter.
INTERVIEWS & CONVERSATIONS
Conversations with leaders, personalities, experts and influential voices.
OPINION & PERSPECTIVES
Ideas and viewpoints on issues shaping business, culture and society.
VIDEO & SHORT-FORM
Social-first video, reels, visual storytelling and short-form content.
PODCASTS & AUDIO
Focused conversations and thematic audio series.
VISUAL STORIES
Photo-led stories, graphics, explainers and other visual formats.
SPECIAL EDITORIAL PROJECTS
Original content initiatives built around important themes, people and moments.
THE EDITORIAL APPROACH
WHAT WE BELIEVE
Credible. Relevant. Useful.
In a world of constant information, KAPNAM believes good media should do more than generate noise. It should help audiences understand what matters, why it matters and what comes next.
Our approach is built around:
RELEVANCE
Focus on stories and ideas that matter.
CONTEXT
Go beyond the headline to explain what is happening and why.
CLARITY
Make complex developments easier to understand.
PERSPECTIVE
Bring informed viewpoints and meaningful conversations to the conversation.
BUILT FOR THE WAY THE WORLD CONSUMES MEDIA
FROM THE HEADLINE TO THE FEED.FROM THE FEED TO THE CONVERSATION.
KAPNAM NOW is being designed for a world where audiences move seamlessly between news, video, social media, conversations and culture.
The aim is to make relevant stories discoverable, understandable and shareable, wherever the audience is.
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- ENGAGE